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Don’t laugh – David Cameron is trying to ‘woo’ women voters.

David Cameron said his wife Samantha chooses his clothes for him.

David Cameron said his wife Samantha chooses his clothes for him.

In an interview with Woman & Home magazine (we haven’t heard of it either), reported by the BBC, the comedy prime minister revealed his love of cooking and watching television in his spare time.

That’s strange – the commonly-held belief was that he was all about playing Angry Birds, too much wine with his Sunday lunch and leaving his daughter behind when he visited the pub. Ah yes – this is mentioned further down the BBC article (except the bit about his daughter. Odd, that).

Apparently women are being asked to think he’s “optimistic” and “fun”, that he relies on his wife Samantha (the one who works for a tax-dodging company) to choose his clothes for him, he loves barbecues, detective dramas on TV (or House of Cards), and his children react “sensibly” to his job. Did that daughter react “sensibly” to being left in the pub, one wonders.

Strangely, nothing seems to be said about the policies Cameron has enacted that have victimised women excessively.

According to the House of Commons Library – as reported in the Independent, £22bn of the £26bn of the Treasury revenue raised from tax and benefit ‘reforms’ since 2010 has been taken from women – 85 per cent of the total, with only 15 per cent contributed by men.

The policies that have had the biggest impact on women include cuts in tax credits, which took £8.3bn from women but only £2.3bn from men, reductions in housing benefit, under which women lost £2.3bn and men £1.5bn, and the three-year freeze in child benefit, which costs women £3.5bn and men £346m.

More information on the effects on women of Coalition policies may be found here.

Strangely, they go unmentioned in both the BBC and magazine articles!

Never mind – you can always share this article around – purely in the name of balance, of course.

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