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How many more campaign tactics will go horribly – or if you like, hilariously – wrong for the Conservatives?

Today, the Tories wanted to attack Labour with a Twitter hashtag. As Shadow Chancellor Ed Balls appeared on radio and TV programmes this morning, the Tories’ Carrie Symonds tweeted, “When Labour were in power they DOUBLED Council Tax. Now it appears Ed Balls plans to RAISE Council Tax again. #SameOldLabour”.

The main Tory Twitter account joined in, with “Here’s how Labour’s last approach to ‘budget responsibility’ turned out #SameOldLabour #BacktoBankruptcy.” This one added a photograph of the famous “no money” letter written by  former Chief Secretary to the Treasury, Liam Byrne.

Perhaps this is what turned the mood of the tweeting nation. We’re all sick and tired of the Tories using that letter against Labour. It was meant in jest and it may have been a gross breach of protocol by the Tories to publicise what it said – not to mention being in very poor taste.

Suddenly, Labour Policies started tweeting positive Labour policies with the #SameOldLabour hashtag. For example: “On 1 April 2013, the Tories introduced the Bedroom Tax. On 8 May 2015, Labour’s Rachel Reeves, if elected, will 100% scrap it #SameOldLabour.”

This is a war of words that Labour is definitely winning – to Alistair Campbell’s joy: “Hope the Tory bright spark who came up with #SameOldLabour isn’t on performance related pay. Another @LyntonKCrosby campaign own goal,” he tweeted.

Of particular pleasure to This Writer is the following, very-much-retweeted commentary on the #SameOldLabour hashtag and its use by the Tories:

150413sameoldtony

Let’s have just one more, that This Writer created especially for this article:

150413sameoldvoxpolitical

Follow me on Twitter: @MidWalesMike

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