He wasn’t asking whether the UK could be more successful outside the EU, but whether the Conservative Party could be more profitable.
And his claim that the status quo isn’t good enough for Britain referred to a Britain built for Tories – not for the rest of us.
It is important to be clear about these matters, as Tories like Cameron phrase their comments in deceptive ways. This is in order to be able to fend off accusations of dishonesty.
So when he refers to “us”, he means Conservatives. When he refers to “Britain” or “the UK”, he means the country as a profit-making organ for the Conservatives.
Don’t make the mistake of thinking he works for the people.
David Cameron has said he is “deadly serious” about securing EU reforms and said that if his renegotiations failed “we will have to ask ourselves – ‘is this organisation for us?'”.
The prime minister told the CBI conference the issue was not whether the UK could survive outside the EU but whether it would be more successful.
He added that “the status quo isn’t good enough for Britain”.
The PM is to set out his reform proposals in detail on Tuesday.
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