Danczuk had told his own party – usually in the pages of right-leaning newspapers – that they needed to do better to retain the seat. This was apparently not taken on board by Denton and Reddish MP Andrew Gwynne, running the Labour campaign, yet despite taking little notice of Danczuk, and not making him welcome when he turned up, McMahon recorded a thumping victory over the hapless John Bickley of UKIP.

So earlier Danczuk pronouncements “Labour in a spot of bother in Oldham West by-election” and “Excellent article in @TheSun by @TristramHuntMP – setting out range of issues facing #Labour & #OldhamWest election” were instantly invalidated. And as the scale of McMahon’s victory became apparent, the ridicule ramped up in short order.

Paul Mitchell, no friend of the Danczuk régime in Rochdale, observed “Hearing Simon Danczuk in neighbouring Rochdale is crying into his tenth pint. Coup on hold”. No leadership challenges for Si this year. Josh Bowsher added “Must be weird to be @SimonDanczuk tonight. I don’t think a labour mp will ever be as unhappy about a labour victory”. Or the size of that victory. And there was more.

Source: Zelo Street: Oldham West – Danczuk Is Bust

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