What is going wrong with the social media giant Facebook?
By now, we all know that Facebook took it upon itself to target and attack bloggers – primarily with WordPress, as I understand it – who use the site to publicise their articles, last week. Vox Political was one of those sites.
The censorship took the form of an alert message that appeared on readers’ screens when they clicked through from Facebook to an article by the writers who had been targeted. This message stated: “Facebook thinks this site may be unsafe. If you’re not familiar with it, please provide feedback by marking it as spam (you’ll be brought back to Facebook).”
Anyone trying to ‘share’ a link with other Facebook users was subjected to the infamous and annoying ‘Captcha’ box – this is the time-consuming and difficult method of proving you are a human being by reading a series of letters or numbers, that have been stretched or bent on the screen in a way that we are told prevents automated ‘spam’ systems from understanding it, and then typing the sequence correctly into a box. This is off-putting as it takes time and effort, and many users may have decided not to bother.
All this took place around the time the House of Lords was voting on the regulations that will allow private firms to compete to run NHS services – the privatisation of the NHS; and it also coincided with bowel cancer sufferer Mark McGowan’s crawl from King’s College Hospital to 10 Downing Street, pushing a toy pig with his nose to highlight his view that the privatisation marked out the Conservative-led government as pigs with their snouts in the money trough.
I can’t comment on how this affected anybody else, but my own site certainly suffered as a result, and I complained to Facebook about this treatment, pointing out that the alert message clearly lowered me in the estimation of right-thinking members of the public generally, and caused me to be shunned and avoided – fulfilling not just one but two criteria necessary for an act to constitute defamation – otherwise known as libel.
The problem appeared to resolve itself just before the weekend. Facebook said that it was all a mistake, made by its automated spam-filter algorithms. It seems that WordPress sites all over the world were affected, and there was discussion of it on the WordPress user forums, ending with a post from a staff member saying that “the problem seems to have been fixed on Facebook‘s end on or around April 26th.”
And that should have been the end of it, right?
Well… were these automated systems malfunctioning again on Sunday and Monday? That would seem very strange behaviour, so soon after an initial ‘mistake’ that was so widely discovered, reported and discussed.
Still, I posted an article yesterday and, when I checked this morning, found that – according to Facebook statistics – it had reached a total of 16 people. The previous article, a link to a reblog that I also posted yesterday, had amassed more than 1,700 readers (according to the stats). The article before that – more than 2,000.
That was seriously odd, I thought. Nobody loses 2,000 readers in a day.
Still, I had another article to promote, so I posted the link to “Tory department of dirty deeds swings into pre-election action”. Half an hour later – by which time I would normally have expected to see a ‘total reach’ in the hundreds, that number had stalled on two.
That’s right – two.
“Yes,” said one of my readers in response to a (Facebook) status report asking what the devil was going on, “the government is putting pressure on Facebook to delete some posts and groups which contain political themes, and to slow the process of certain posts being sent for others to see. Guess Cameron is feeling the heat.”
Conspiracy-theory nonsense? Or a rational response to the evidence? I thought about this for a while. Then I decided to put it to the test.
If Facebook is using spam-filtering algorithms to censor certain messages, then it must be programmed to detect particular words, or combinations of words, I reasoned. Maybe my use of “Tory” alongside “dirty deeds” was what got the article kicked into touch?
So what would happen if I posted a link to the very same article, but this time with an innocuous – if unlikely – headline such as “Peace and harmony breaks out between the British political parties”?
I’ll tell you what happened: ‘Total reach’ of 542 people within half an hour – that’s what! More than the original link – to the same article – had achieved all day. More than it has achieved as I type this, in fact.
Maybe I’m being paranoid – Johnny Void thinks so; he’s been trying to convince me that this really was an innocent glitch, and I’d like to believe him.
But I also want some solid answers. Wouldn’t you?
I’ve written to Facebook; let’s see what happens.
And, while we’re waiting, I might create a new page on Facebook: BASTARDS for CONSERVATISM! The description will read: “We may be illegitimate, but we know our own when we see them!”
That ought to confuse this dodgy algorithm!