I doubt that either Jon Swindon or Jenny Howarth imagined what would happen next. Usually twitter events that trend do so for a few hours or a couple of days before the energy abates and other issues move in to take top billing. At the beginning, #CameronMustGo trended within the hour – a result counted as a ‘win’ for creators even when its trending is brief – but this time something different occurred; 24 hours later it was still trending… 36 hours… 48 hours… 72 hours… . By this time, it became clear #CameronMustGo was doing something very different. Now at the time of writing, two weeks later, #CameronMustGo has yet to leave UK’s twitter trends. In truth, no-one could have predicted this – to the best of my knowledge, this is unprecedented in UK twitter history.
#CameronMustGo is the reasoned, tolerant and emotionally intelligent response to an establishment that clearly despises all those it places outside its very narrow version of rich white male social acceptance. The levels of publicly expressed disdain, dismissal and class bigotry have been quite extraordinary and alarming.
From an emotional intelligence perspective, #CameronMustGo has been a social media confrontation with the UK establishment over its long-term abuse of the British public. The establishment’s arrogant and high-handed response points to a remarkable absence of self-awareness, regret or – dare I suggest it – repentance. This is the tolerant interpretation. There is a far darker message that needs to be drawn, in my opinion.
To find out what that message is – and to read the rest of this extremely informative article, visit pawprintsofthesoul.
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