Lego ends advertising with Daily Mail after calls for companies to ‘Stop Funding Hate’

[Image: Reuters.]

[Image: Reuters.]

“We are both humbled and honoured to see how much consumers all over the world express their care for our company and our brand,” said Lego spokesman, the delightfully-named Roar Rude Trangbaek, making the perfect point.

Advertising with a newspaper that promotes “hatred, discrimination and demonisation” is bad for any company’s reputation.

That is what firms like Co-op, Waitrose, Marks & Spencer and John Lewis need to consider carefully – the harm to themselves – rather than making spurious claims about “editorial judgement on a particular newspaper”.

Stop Funding Hate has made a short video about the issue, which you can see here.

Lego, meanwhile, is on a PR high. As Mr Trangbaek added: “We will continuously do our very best to live up to the trust and faith that people all around the world show us every day.”

Now let’s see some British firms follow suit.

Lego will stop advertising its products in the Daily Mail, following a public campaign calling on big companies to drop adverts from newspapers accused of promoting “hatred, discrimination and demonisation”, the company has announced.

The Danish firm, which has previously run free giveaways in the newspaper, responded to social media campaigners Stop Funding Hate by tweeting: “We have finished the agreement with the Daily Mail and are not planning any future promotional activity with the newspaper.”

Stop Funding Hate urges advertisers to rethink their ‘support’ for rightwing newspapers over what it sees as misleading headlines about child refugees, and the recent ruling by High Court judges that Parliament must be consulted before Article 50 is triggered.

The Co-Op Group has said it is ‘reviewing’ its advertising but other companies have, until now, refused to withdraw their adverts.

John Lewis, another key target of the campaign said: “We fully appreciate the strength of feeling on this issue but we never make an editorial judgement on a particular newspaper.”

Waitrose and Marks & Spencer are also being urged to drop their Christmas advertising in certain tabloids.

Source: Lego ends advertising with Daily Mail after calls for companies to ‘Stop Funding Hate’ | The Independent

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8 thoughts on “Lego ends advertising with Daily Mail after calls for companies to ‘Stop Funding Hate’

  1. Christine Cullen

    This is a really good boost to this campaign and I urge everyone to promote it on social media. It would be good for more companies to follow suit and make Paul Dacre fear for his job or change his editorial policy. Similarly the Sun and Express.
    http://www.huffingtonpost.co.uk/entry/the-sun-daily-mail-advertisers-stop-funding-hate_uk_57ac4796e4b08ab70dc14989
    Also write directly or email customer relations at the Co-op, Waitrose, John Lewis and Marks and Spencer.

  2. mohandeer

    Well done LEGO! A victory for all those who despise the hateful Daily Fail and for LEGO too.
    Next we ask the Co-op to do the same – they are better than most and should follow suit if they are to keep their good name.

  3. John Sanford

    All Lego does it make kids’ toys, why hassle them? These far-Left Communists and their Socialist friends, just demand full censorship of anything they please…fight back!

    1. Mike Sivier Post author

      Nobody forced Lego to stop advertising with the Daily Mail. They simply asked the company to take into account that its support of that far-right media organisation allows it to publish stories stirring up hatred against minorities.
      Do you support the Daily Mail‘s hate campaigns? If so, I’ll thank you not to visit This Blog again.

  4. Dez

    All I would ask is that the newspapers, and the media, just start telling the truth without all the political bias/control that their editorial Board and the newspaper owners want reflected. I hope the USA media takes note which until their recent rude awakening were extremely biased politically many not helped by having a control freak for an owner. It is not just political it is not unnoticed that they also bow heavily to commercial pressures to only tell half truths eg GMO, Vaccine and Pharma,products etc etc. If the media would just challenge some of the lies that they are given would be a step in the right direction eg. recent Government NHS and Housing lies highlighted recently in Vox Political .

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