Tag Archives: soundbite

PMQs: Starmer misses Johnson’s gaping-open goal, allowing the Tory to make a fool of him

Johnson and Starmer: we have a PM for whom the initials more appropriately refer to him as a Performing Monkey, but the ‘forensic’ former Attorney General is incapable of beating him, despite his incompetence.

Keir Starmer’s protestations of support for Tory government anti-Covid policies came back to bite him on the arse in Prime Minister’s Questions.

Two weeks after supporting the government in its decision to close pubs at 10pm, Starmer u-turned, demanding an explanation of the science behind it. He gave Johnson a perfect opportunity to land a knockout blow – and launch a new anti-Labour soundbite:

I was dismayed:

Sadly, that was the way of it for the whole of this week’s PMQs – as I had feared at the outset:

Look at the rest of my commentary on the confrontation:

He didn’t. But Johnson picked up on that failure and it led to the knockout later on.

As I write this, Jo Coburn on the BBC’s Politics Live is suggesting to Labour’s Stephen Doughty that Starmer wrote Johnson “a blank cheque” by offering his support “whatever restrictions are in place”.

That failure – that lack of closure – seems to have given Johnson the confidence to launch his own attack.

I could have done better:

Starmer is under attack at the moment, for his failures to lead an effective Opposition against the Johnson government.

On Twitter, the general public are at each other’s throats with many attacking him under the #StarmerOut hashtag, while others have tried to subvert that with an opposing line, #StarmerOutstanding.

In the real world, the union Unite has withdrawn 10 per cent of its funding because Starmer “isn’t listening” on matters of major importance (I’ll make more of this in a separate article).

If he can’t respond to these criticisms – as he failed to protect himself from Johnson soundbiting him into shreds – then he must seriously reconsider his position.

He is leading Labour into irrelevance.

Have YOU donated to my crowdfunding appeal, raising funds to fight false libel claims by TV celebrities who should know better? These court cases cost a lot of money so every penny will help ensure that wealth doesn’t beat justice.

https://www.crowdjustice.com/case/mike-sivier-libel-fight/


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Negative campaigning – the easiest way

Take a look at the video above. Is it effective?

I think it is. A short message with a sting in its tail, coupled with a soundtrack that supports what’s being said by adding emotional connotations (‘Britishness’, turning to a harsh wind).

It’s a soundbite in video form – a videobite, if you like. Memorable, shareable – and easily debatable, because the message is so clear.

Conservatives are very good at putting out negative soundbites for their opponents. It would be useful to give them a taste of how it feels, so please share the video wherever you like.

Here’s another example of negative campaigning, found on the social media, on the subject of UKIP:

140403UKIP

As effective?

Nobody seems to talk about UKIP’s domestic policies. This was mentioned, to great effect, on the BBC’s Question Time yesterday (Thursday).

The trouble with this one is it’s a ‘deep’ poster, meaning you have to scroll down to see the end of it – so the effect is less immediate.

The sad fact is that both of the above are more effective than so-called ‘positive’ campaigning, in which a political party or its representative promotes its policies as better for the country than anyone else’s.

Yesterday, the Labour Party announced it will repeal the so-called ‘Gagging Law’ – The Transparency of Lobbying (etc) Act – if elected into Parliament. At the time it was passed, Vox Political said this marked the end of free speech and free protest in the UK and the article had a huge audience of more than 100,000. So this announcement should have been greeted with joy, right? What response do you think it got?

It has been read just 128 times and of the three comments on the site, two are hugely negative – the first words being “I’ll believe it when I see it”.

It shows how far politicians have fallen in our trust.

That’s why negative campaigning is on the rise.

It seems those who want the public’s trust can only earn it by showing that the others don’t deserve it.

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RTU’s breakfast – a ‘Soundbite Britain’ supplement

IDSbreakfast

Here’s the first ‘political blipvert’ created by Vox Political‘s fellow blogger at Another Angry Voice, on the subject of Iain ‘Returned To Unit’ Smith and the hugely expensive breakfasts he has claimed from taxpayers’ money.

It’s ironic that this should come on the day I find that Mrs Mike’s ESA has been terminated without notification.

Readers may recall she appealed against the decision to put her into the work-related activity group back in January this year, after being advised by a work programme provider that it was not possible to help her, in her current condition. The DWP says it is in receipt of that appeal. Clearly its officers have done nothing about it.

Now we’ve been told to claim Income-Related ESA and I’m printing out the forms as I write this article. It will be accompanied by a sternly-written letter of complaint which I will also forward to my MP, in the hopes that it might do some good.

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Soundbite Britain: This is a game we can ALL play!

Here's a good anti-Coalition soundbite: It's based on a well-known saying and it tackles the falsehoods put out by Iain 'Returned To Unit' Smith.

Here’s a good anti-Coalition soundbite: It’s based on a well-known saying and it tackles the falsehoods put out by Iain ‘Returned To Unit’ Smith.

Sitting in the cafe yesterday, I was discussing the situation in Egypt with a couple of friends. One was getting quite heated because he considered the problem to have been created by the “fundamentalist Islamic government they elected”.

He said something like, “These fundamentalists promised everyone the world. They said they would make everything better, did whatever they could to secure the vote – and then once they were in power they forgot all those promises and did whatever they wanted instead. They got what they wanted from the people and then the people could go hang.”

I couldn’t resist. “So you’re saying they’re exactly like the Conservative Party over here, then,” I replied.

Laughter all around. We laugh because it’s funny and we laugh because it’s true. And because the only alternative is tears.

Let’s not dwell on the Egyptian situation beyond what I said afterwards – that the ‘Arab Spring’ countries seem to need help in establishing the basics of real democracy but there is nobody around who can provide it. They would (rightly) distrust any foreign power that claimed to offer help, but there’s no independent organisation that offers such a service either.

The UK would be one of the last places I would advise Egypt to look. Consider the last general election here. People with a lot of money to spend on it funded a hugely expensive election campaign to get the Conservative Party into power, in order to serve their interests which are to accumulate an even larger share of the available wealth, along with the power that goes with it, while removing and restricting the freedoms of the people from whom that wealth was to be drained.

Those people got involved in politics and worked very hard to make sure they got a government that genuinely serves their interests – selfish and cruel as those interests are. They ended up having to put up with a Conservative-led government, rather than a fully Conservative one, but are now working very hard to finish the job with a propaganda campaign – based on lies – that appears to be swaying public opinion.

So they say (and here I’m quoting Owen Jones in his recent analysis): “We’re clearing up Labour’s mess. Labour overspent and now we’re balancing the books. A national deficit is like a household budget. Welfare is out of control and lining the pockets of the skivers. The unemployed person or immigrant down the road is living off your hard-earned taxes. Labour is in the pocket of union barons.”

All of these are falsehoods. They’re lies. But they’re also very effective soundbites that stay in people’s minds and colour their perceptions of the way things are.

And those responsible get away with it, I’m sorry to say, because the people who stand to lose the most are lazy. They can’t be bothered to get involved and make sure the government they get is one that genuinely serves their interests.

Why do you think Her Majesty’s Opposition is filled with neoliberals who agree with the government that our public services should be carved up and handed to private companies, to run them for profit and not in the interests of the people? Why do you think the Labour Party has agreed to stick to Coalition spending plans for the first year of the next Parliament, if it gets elected? Why do you think Labour has stopped opposing social security policies that have been killing an average of 73 people a week (according to figures that are now well out of date, so the average today is probably much higher)?

Labour doesn’t stand up for you any more. That’s why it has had no effective answer to the Tory lies. The masses can’t be bothered to find out the truth – and certainly won’t lift a finger to get involved and stop the corruption that is eating our institutions away. But that is the only way it can be stopped. You stay away and they get what they want.

At this rate, we’ll all be slaves by 2020.

It doesn’t have to be so hard, though. We could all turn the corner, just by devising a few soundbites of our own.

I was thinking this last night, while I was writing a response to Margaret Johnson. Ms Johnson was commenting on a previous article as follows (apologies to anyone who’s offended; they’re her words, not mine): “It was Labour who signed up Atos, engineered so many civil service jobs that were not needed, opened the borders for the rest of the world’s trash to enter our country, brought in more taxes, actively encouraged the demise of manufacturing and the rise of the banks, signed up to allow Europe to rule us, doubled the rate for income tax for the lowest paid, gave GP’s 100K a year to work 9-5 Monday to Friday, got the most revenue in and still left this country in the worse mess ever.”

So we could say something like (and feel free to include ‘Liberal Democrats’ wherever I have mentioned Conservatives):

“It is the Conservatives who employed a private firm, paying £1 billion to ‘A-toss’ disabled people off the benefits they need to survive.” If Labour was doing its job properly it would add: “A Labour government would save that money by throwing Atos out”.

“No wonder the government can’t make anything work properly – they have been sacking all the professionals. More than 600,000 government employees will have lost their jobs by 2015, replaced by amateurs working for the Conservatives.”

“It’s strange that the Conservatives complain so much about immigration from Europe – they signed the treaties that allow it! The Conservative governments of Edward Heath and John Major allowed the free movement of European immigrants into the UK. Now they see it is unpopular, they want to shift the blame.”

“Simplified tax under the Tories mean the rich pay less and the poor pay more.”

“Conservatives destroyed Britain’s manufacturing base in the 1980s – at the same time they created the conditions that led to the banking crisis.”

“Conservatives want to blame Europe for your problems. Who will they blame when Britain is out of the EU and your problems have multiplied?”

Going back to Owen’s examples:

“Conservatives: The only people who think they can clear up a mess by making a bigger one.”

“Conservatives say Labour overspent – but they have always spent more than Labour. You can’t trust them to balance the books.”

“If the Tories handled their household budgets like they’re handling the deficit, they would all have been evicted by now.”

“Privatisation is out of control; the Tories are using taxpayers’ money to line the pockets of greedy bosses.”

“You paid for Iain Duncan Smith’s £39 breakfast. How much do you spend on your own?”

“The Conservative Party is in the pocket of big business and the bankers.”

Of course, the above are just essays in the craft of soundbiting; I’m just a beginner.

So let’s have a competition to see who can invent the best soundbite, challenging the government’s lies with facts!

Please send your ideas in to this blog – but also put them out to the national media as well, any way you can. Try to get anyone opposing the government to use them, because this may lead to them being picked up by the newspapers and TV news reporters as well.

Above all, please try to make this fun. A soundbite is many times more effective if it makes people laugh, and the Tories and Liberal Democrats are silly, silly people. Let’s bring that out.

Or is it too much like hard work after all?