WHERE ARE YOU ALL?
Right before the first Covid-19 lockdown in March 2020, This Site scored its highest-ever hit count with more than 178,000 views.
Now, Vox Political is lucky to get 3,000 views per day.
All those readers can’t have died out in the pandemic, and the site’s quality hasn’t changed, so something must have changed.
Colleagues on sites like Another Angry Voice are adamant that the social media giants – Facebook, Twitter and so on – have used algorithms to divert readers away from us.
They have suggested that this was at the request of right-wing politicians who don’t like our views, or of mass media publishers who were losing readers (and sales) to us.
The latter would amount to interference in the marketplace, so I’m wondering if there is an official course of action to be taken over it…
Alternatively, some have said that our negative coverage of the government’s activities during the Covid-19 pandemic may have triggered political interference intended to put us out of business.
Whatever is true, we need to find ways to reverse the trend – because people need to have factual information about current affairs, now more than ever.
So I’m trying a new thing and I’d like you to comment on it – and that includes all you lurkers who read but don’t usually say anything!
I’m thinking of creating short videos on YouTube, Instagram, TikTok and anywhere else anyone can think of, to compliment articles on the Vox Political website – as summaries of the longer articles here.
The aim is to – I believe the term is ‘funnel’ – readers into the site via alternative routes to Facebook and Twitter.
Here’s a sample I created, using a recent story:
The question I’m putting to you is simple, and twofold: first, is this a good way of generating interest? And secondly, is it worth seeing in its own right?
I’ve used Wave Video’s free generator to make this one; if anyone has recommendations for better options, then I’d like to hear what they are.
Comment, please, down below.
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