What Britain Wants: Delegates at the Conservative Party Conference in Manchester were outnumbered three-to-one by the 50,000 demonstrators against the party’s austerity policies, who chanted “Out, Tory scum!”

To recap: The Coalition government has cut taxes to allow 13,000 income-millionaires an extra £100,000 each, but at the other end of the income scale, raising the tax threshold nominally gave the poorest in society an extra £600 per year – which has been completely wiped out by the rising cost of living and cuts in social security benefits. Most people in the UK earn less than the average wage so it is easy to conclude that many more people will be affected.

It might be a mouth-watering policy for the ‘have-yachts’ who now appear to comprise the majority of party membership after the mass defections and membership card-burning displays of recent months, but party leaders know that they need to keep that sort of thing quiet and woo the masses with a more attractive proposition.

They’re not stupid. They have learned a trick or two from David Cameron’s short-lived “detoxification” before they came back into public office, and they believe their “bait and switch” tactic is serving them well. They need a user-friendly “bait” to get the average citizens’ votes, after which they can “switch” back to the terrifying policies of oppression that we have tasted – yes, only tasted – over the last three years.

So Andrew Rawnsley in The Guardian tells us: “The high-speed rail link is to be rebranded ‘the north-south railway’ in an attempt to convince voters that the Tories want an economic recovery for all regions of the country.”

And Andrew Gimson on ConservativeHome states: “There is a bit of window-dressing about cautions, which is meant to show that the Tories are tough on crime. And there is an irresponsible scheme to help people buy over-priced houses, which is meant to show that the party is on the side of people who do not have rich parents.

“If I were a floating voter, I think I would find these attempts to gain my support rather patronising,” he adds – and we can all agree with that.

Then he has to ruin it with: “Why can the party not rely on the substantial reforms being made in such fields as taxation, welfare, education and health?”

Simple answer: Because nobody wanted them.

We have already covered taxation in part. To the regressive changes in income tax that have helped the rich and attacked the poor, we should add the non-attempt to handle tax avoidance, which amounts to a few weasel words spoken for the benefit of the public while the ‘Big Four’ accountancy (and tax avoidance) firms continue to write the law on the subject, ensuring that their schemes – together with the people and firms on them – continue to avoid the attention of HM Revenue and Customs.

Is that fair? Do you think it will appeal to the poverty-stricken voter-on-the-street?

Welfare: George Osborne was set to unveil a new intensification of Workfare today (Monday), in which everyone who has been unemployed for more than two years will have to go on work placements in order to receive their benefits. This is, of course, utterly pointless. Such schemes ensure that fewer real jobs are available (why should an employer pay anyone a living wage when the government is supplying a steady stream of workers for free?) and have proved worse than useless at getting anyone into the few positions that remain. The announcement may cheer the Tory faithful but Andrew Gimson’s article suggests that these people are further out of touch than their MPs!

It is interesting that the new plan is not being unveiled by Work and Pensions Secretary Iain Duncan Smith, but by his rival. It seems that Smith really has been ‘Returned To Unit’ for the time being – perhaps because he has done more to re-toxify the Tory brand than most of the party’s other front-benchers put together!

It is, however, a sad example of the power of media censorship that people are more stirred up by his bedroom tax than they are about the fact that his Unum-inspired and Atos-driven work capability assessments for Employment and Support Allowance claimants have led to so many thousands of deaths – yes, deaths – that the government is refusing to release the fatality statistics.

Education: Michael Gove is working hard to dismantle state education, so schools may be run for profit, rather than to educate our children. He has distorted international statistics to make it seem that our performance had worsened when in fact it had improved – and got an official warning about it from the UK Statistics Authority. He lied about the advantages of schools becoming academies – all schools already control the length of the school day, teachers’ pay and the curriculum. His claim that autonomy would improve performance remains entirely unfounded – non-academy schools outperform them. His expensive Free Schools experiment is pointless if intended to improve education – in Sweden a similar experiment increased racial and social divisions while education standards dropped. American ‘Charter’ schools were also held up as examples of “extraordinary” change, but almost half showed no improvement and more than one-third worsened. Gove’s next stop, following the ‘Charter’ schools’ example, will be privatisation – schools-for-profit. Meanwhile, he intends to worsen academic achievement by promoting an outdated, learn-by-rote, system of teaching that is scorned by the other countries he says he admires, in favour of creativity. And he has undermined not only teacher morale and conditions, but also the morale of his own civil servants. Our children don’t even have the right to a qualified teacher any more. Now he wants performance-related-pay, rather than national pay awards – further undermining teachers and teaching standards.

And Tory policy on health has been the biggest betrayal of the lot: If David Cameron had any support at all in 2010, it was because he had promised to support the National Health Service in the then-upcoming time of austerity. He promised no top-down reorganisations of the NHS, even though he knew his then-health spokesman, Andrew Lansley, had been working on exactly that for many years. After worming his way into Number 10, they immediately embarked on the piecemeal privatisation of this country’s greatest asset, and this is now well under way, with contracts worth billions of pounds awarded to private companies for work that was previously carried out by the nationalised service, and a quarter of the commissioning groups – that we were told would be run by GPs and other health specialists – now run by the private accounting firm (also one of the Big Four and a subsidiary of Atos) KPMG.

Even their performance on the economy – which both Cameron and Osborne made the yardstick for determining this Parliament’s success – has been poor. The current upturn has nothing to do with Osborne’s policies and everything to do with the UK’s current position in the economic cycle – in short, things had to get better eventually.

This is why the Tories are gathering under the false slogan “For Hard-Working People”, rather than the more appropriate “For The Idle Rich” that Andrew Rawnsley suggests. The party’s leaders understand what their dwindling support base does not – that they need the masses to believe the Conservatives are on their side.

This is why they can only wheel out watered-down or repackaged policies that they hope will please the crowds – the party’s leaders understand that anything more solid will turn us away.

If you get the chance, have a good look at the speakers in this year’s conference. Every one of them will be terrified that their message isn’t strong enough or that the public will see through it – and remove their snouts from the trough in 2015.

The fact is, they had already blown it – long before they got anywhere near Manchester.