
The DWP closely monitors media output, and compiles a “sentiment of articles” chart every month to make sure that they receive positive coverage.
Ministers have been doing their best to pretend that they never do anything wrong – and have then done their best to hide the fact that this is what they’re doing.
Doesn’t that tell you everything you need to know about the DWP?
Officers for the Department claimed that the information was “commercially sensitive”, of all things.
That just leads one to ask why. What commercial contracts would this information prejudice?
Clearly the Information Commissioner was not convinced by whatever argument the DWP produced, because we have our information now.
This Blog is one of the social media sources that offers almost exclusively negative coverage of the Department for Work and Pensions, and it is interesting to note how the DWP treated one of my biggest stories.
In August 2015 the DWP “proactively briefed” the media about the long-awaited statistics which showed the amount of ESA claimants who had died after being found fit for work.
I had no way of knowing this at the time, but this action was successful in ‘spiking’ coverage in the FT (whose editors should have known better), the Express (this is more understandable) and on ITV.
The DWP’s commentary stated that the most critical initial coverage of the statistics misrepresented their details. This was because the DWP had done its best to present them in a manner that would be misunderstood. Still, it was able to secure corrections in the Grauniad and the Mirror which weakened the story.
We are left with a clear message: The DWP is more concerned with distorting the facts – or preventing them from being known at all – than with the facts themselves.
It does not matter to Conservative ministers that their policies have killed thousands of people.
They just want to make sure nobody finds out about it.
Following a 13 month battle, the DWP have finally been forced to release secret documents illustrating the tactics they use to control and manipulate the media.
The documents reveal that the DWP monitors and analyses both mainstream and social media to reduce and manage negative coverage.
And even more worryingly, the documents show the DWP have managed to kill hundreds of stories by making sure that they are not reported.
Almost every month since March 2014 the DWP communications team has produced “Media Evaluation Reports” detailing the ways and methods that the DWP controls negative stories about them in the media.
The reports give valuable insight into a department that is unhealthily focused on the press coverage [it receives].
The fact that they have managed to kill so many stories that they don’t approve of raises serious questions as to how the department is exercising its influence over the free press.
The role of journalism is to bring people the truth behind the DWP’s rhetoric, not to act as the chief mouthpiece for it.
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