Labour v Tories – the power of positive, not negative, campaigning


Both the Labour Party and the Conservatives have new campaign videos out on YouTube for us all to watch – and they provide a stark contrast, for anybody who doubted the differences between the two parties.

Labour’s video provides ‘101 reasons to vote Labour in 101 seconds”, and was launched (predictably) on January 26, 101 days before the general election. You’ll need to use your pause button to catch every single reason, and of course some of them are more relevant to everybody than others, but it’s packed with information about the party’s plans. Here it is – see for yourself:

The Conservative campaign video is entitled ‘Ed Miliband and the economy? Don’t risk it’. Launched yesterday (January 30) it seems to exemplify the Lynton Crosby style of negative campaigning. It starts with six lies about Tory achievements (none of the claims are accurate) before going on to throw derision at Ed Miliband, with no evidential support. Take a look if you can stomach it:

Just on the basis of these two videos, who would you support with your vote?

The negative campaign that relies on no evidence to support its outlandish claims – or the upbeat, positive, progressive and above all reassuring set of plans for a more promising future?

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  1. Mr.Angry January 31, 2015 at 3:48 pm - Reply

    The tories are farcical what a shower of plonkers they will stoop to any level to spread their evil rhetoric, I for one am sick of them I pray for May and for Ed to become a little more informative and take a more aggressive stance against the defamatory remarks made by ham head.

  2. Jayson carmichael January 31, 2015 at 5:18 pm - Reply

    With Murdoch and Crosby in frame things look like getting a million times worse. Ed’s been around a while, he needs to be ready

  3. wildswimmerpete January 31, 2015 at 8:38 pm - Reply

    If we had “smelly telly” we’d be holding our noses against the stench of Lynton Crosby. One of the first jobs an incoming government has to do is to deport Crosby as an undesirable alien.

  4. Chris January 31, 2015 at 9:06 pm - Reply

    I come on Vox Political and the first thing I see is a UKIP logo.

    Then we hear what the Tories are saying about Labour.

    The English do not respond to negative campaigning at all.

    They only want to hear what the advantage is to them as individuals by what a party offers.

    Labour spend all their time bad mouthing Tories, UKIP and The Greens.

    So much noise, with little information about what Labour offer.

    Keep it simple.

    Because until Labour offer me a state pension in life, instead of the
    Lib Dems Pension Minister Mr Steve Webb offering me absolutely nothing
    after a lifetime in work paying National Insurance,
    and for all those like me with the state pension payout age on and after 6 April 2016,
    I have no reason to vote for anybody.

    See under my petition, in my WHY THIS IS IMPORTANT section,
    to see how many are left with nothing or
    with just £55 per week state pension no top ups:

    My petition feeds the loss of state pension at 60 to women from 2013, that is now hit by the flat rate pension even worse:

    The state pension is payable if remain in work or not, so helps the working poor with the cost of living crisis (or any bread on the table or roof over your head or heating in this cold winter).

    Stop calling deserving poor, hard-working people and well off pensioners might also help Labour. The anti-immigrant leaflet sent to migrants did not help either.

    • Mike Sivier January 31, 2015 at 10:14 pm - Reply

      Labour does not spend its time “bad mouthing” other parties – that’s the entire point of the article. You seem to have missed it.
      If you want negative campaigning, look at the Tory video, or UKIP’s fearmongering over Europe and immigration, or the Green Party’s claims about Labour.

  5. ohn keen January 31, 2015 at 9:11 pm - Reply

    As it is not clearly stated who is responsible for the achievements at the start of the video for the conservatives, It could be considered a video that shows the AIMS of the
    Labour party and the end quote as wishing to deny those aspirations….(this is if transmitted as a stand alone advert)

    As for the “L” plate attempting to call Miliband a learner….the conservatives have merely been “playing” like children in their respective roles so hardly in a position to judge others.

    • Mike Sivier January 31, 2015 at 10:07 pm - Reply

      That’s a very good point about the lines at the start! It did not occur to me in that sense at all.

  6. Andy Robertson-Fox February 1, 2015 at 8:58 am - Reply

    Well, even ıf one does not agree wıth ıt, at least one has tıme to read what the Conservatıves are sayıng but expectıng vıewers to play wıth the pause button perhaps reflects the wıshful thınkıng of the Labour “there ıt was gone” vıdeo.

    • Mike Sivier February 1, 2015 at 11:26 am - Reply

      What a shame there’s nothing worth reading in the Tory video.

      • Andy Robertson-Fox February 1, 2015 at 12:28 pm - Reply

        As I saıd even ıf one does not agree wıth ıt at least ıts presentatıon ıs superıor to the express slıde show…and probably to whatever that contaıns!

        • Mike Sivier February 1, 2015 at 12:37 pm - Reply

          And as I mentioned, the best presentation in the world won’t help if the message is rubbish.

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