When the Coalition government set out to do what it has tried to do, it failed in one major respect: It did not understand that the way people transmit and receive information has changed.
For every Tory-controlled mass media transmitter, there are dozens of social media sites and on-the-ground activists saying, “No. We don’t believe what you’re saying. We won’t swallow what you’re giving us and we certainly aren’t going to pass it on to anyone else.
“This is my truth; keep your lies to yourself.”