The word aspiration does not do it for me. I have already explained that I do, of course, aspire to many thing, but in current political debate the word aspiration appears far too often to mean the gratification of the desire to consume for it to have any acceptable political connotation that I would wish to share. That has not, however, stopped it becoming part of the current centre ground debate in British politics. That is because, I have no doubt, this debate is playing to the personal consumption agenda.
That then leaves a question. What is the word around which those who do not put personal consumption as their highest goal wish to coalesce in debate? I have given some thought to this issue, and the need for that one chosen word to convey a sufficient message within itself to communicate both what people feel and what an organisation that might use it, even as its organisational title, might stand for. The word I have so far settled on is ‘care’.