Iain Duncan Smith blows £8.5m on fluffy animated monster

151021IDS-Workie

Iain Duncan Smith spent more than £8.5 million on an ad campaign featuring a giant fluffy monster – as his department makes savage cuts to disability benefit.

The Department for Work and Pensions (DWP) will tonight launch the bizarre new ad campaign featuring the character, known as Workie.

Mr Duncan Smith has been tasked with slashing the welfare bill, axeing vital help for disabled people, reducing the welfare cap and banning young people from claiming housing benefit.

The DWP confirmed this morning that the campaign, which will premiere after tonight’s episode of Coronation Street, cost £8.54m.

That’s enough to pay for 1,725 young people to get housing benefit for a year.
•Or enough to remove 18,813 people from the bedroom tax for a year.
•Or enough to let 448 disabled people live independently, instead of in a care home for a year.
•Or enough to sign Brazillian footballer Philippe Coutinho.

Though we suspect Workie wouldn’t be much use filling the void in Liverpool’s midfield.

Source: Iain Duncan Smith blows £8.5m on fluffy animated monster as he slashes vital help for disabled people – Mirror Online

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18 Thoughts to “Iain Duncan Smith blows £8.5m on fluffy animated monster”

  1. Huw

    How very north korean

  2. Well, it wouldn’t be the first time I punched a wall due to the government today.

    This is wrong on so many levels. So many people dead, dying and destitute so to fund the most patronising piece of defamation towards them.

    What worries me – as silly as this sounds – is how children will take to this. A colourful puppet will be sure to entertain impressionable young children, but the horrible ideology it will inevitably portray will influence them to adopt prejudice towards those that don’t abide by the morals that the character will personify.

    This is absolutely disgusting.

    (BTW if my last comment on this article did go through – I’m on my phone so I can’t be sure – then please post this one instead)

  3. Dez

    Herr Smith must be a management genius thinking that stunt will keep the plebs at bay.. …good to know austerity message has not reached his stormtroopers yet. I think rather than workie the doll should be called w**kie after its useless buffoon of a boss. Probably trying to outdo Boris for the chief clown’s job to improve his image.

  4. Catherine Cooper

    Is this a joke?

    1. Mike Sivier

      If it is, it’s in bad taste. Quelle surprise.

      1. I bet someone somewhere will be making a load of the animation into toys to sell at Christmas?

  5. I have two words to say to anyone who is considering a company pension plan: Robert Maxwell.

  6. The psychopath known as Iain Duncan Smith has spent the people’s money on a selfie monster. How many children could have been fed with his thieving of their ‘hard-working’ parents’ money?

    Every day I see this so-called government showing their callous disregard for millions of people whilst squandering their money on PR! They don’t need to pay advertisers with our money to tell us what they think of us! We know already…to our cost! Welcome to the asylum….

  7. just seen it, it is crap!!! Who is it supposed to appeal to?

  8. Helen

    Words fail me!

  9. david

    £8.5 million was how much expenses were spent on the psychadelics [that were obviously used to dream workie up]?

  10. I’m going to spend a couple of quid on “walkie” a creature with no legs that doesn’t need DLA, PIP or a Motability car to move around because you just propel him by kicking him in the arse.

  11. This is an outrage!! ‘Workie’ I presume, is to get people back into work? Does he really think this will get people back into work?? Yet more money WASTED by the DWP..

    1. Mike Sivier

      Apparently it’s to do with pensions.
      I know.
      Who can understand the workings of what passes for Iain Duncan Smith’s mind?

  12. My God – is this what they think of us? Do they really see us as a lot of children.

  13. Norma Roberts

    I wonder if workplace pensions are being implemented so that the state pension can be means tested in the future? Receive enough to cover your applicable amount from work/private pensions? No state support for you then. Next!

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