Iain Duncan Smith spent more than £8.5 million on an ad campaign featuring a giant fluffy monster – as his department makes savage cuts to disability benefit.
The Department for Work and Pensions (DWP) will tonight launch the bizarre new ad campaign featuring the character, known as Workie.
Mr Duncan Smith has been tasked with slashing the welfare bill, axeing vital help for disabled people, reducing the welfare cap and banning young people from claiming housing benefit.
The DWP confirmed this morning that the campaign, which will premiere after tonight’s episode of Coronation Street, cost £8.54m.
That’s enough to pay for 1,725 young people to get housing benefit for a year.
•Or enough to remove 18,813 people from the bedroom tax for a year.
•Or enough to let 448 disabled people live independently, instead of in a care home for a year.
•Or enough to sign Brazillian footballer Philippe Coutinho.
Though we suspect Workie wouldn’t be much use filling the void in Liverpool’s midfield.
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