Reform UK and the protest poll pattern its leaders don't want you to notice.

Nathan Gill shows us Reform UK’s popularity is all about protest – and there are better options

Last Updated: November 24, 2025By

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Why is Reform UK on line to form the next government when things like this happen?

Here are the details, as described by the BBC:

“Nathan Gill, the disgraced former leader of [Reform UK] in Wales… received a 10-and-a-half year [prison] sentence on 21 November after admitting to taking around £40,000 in bribes for pro-Russia interviews and speeches.

“Reform UK head of policy Zia Yusuf… said that he had never met Gill, and all he knew of him was what he had read in the newspapers, saying his actions should not “besmirch” Reform UK.

“It comes after the Prime Minister Keir Starmer challenged Reform UK leader Nigel Farage to set up an investigation into Reform UK’s Russian links.”

The issue here is that Nathan Gill is only the latest in a long line of Reform representatives who have been caught in wrongdoing.


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Other high-profile cases include:

Rupert Lowe, who was suspended due to allegations including bullying in his Parliamentary office and making verbal threats of violence against then-party chair Yusuf. The Metropolitan Police opened a probe into the threat allegations.

James McMurdock, former Reform UK MP for South Basildon & East Thurrock, is under investigation (at the time of writing) for allegations relating to Covid-19 bounce back loans.

Craig Campbell, the party’s former Scotland organiser, was sacked due to familial links with loyalist paramilitaries (his father and uncle were jailed members of the UVF) and for posting inflammatory material on social media.

Multiple Reform UK members of Kent County Council have been expelled or suspended for “bringing the party into disrepute” or “dishonest and deceptive behaviour.”

And Shropshire Cllr Donna Edmunds was suspended under allegations that she planned to defect to another right-wing party, and there are claims about far-right/Islamophobic content among Reform councillors more broadly.

Some of these are very serious criminal cases (Gill, McMurdock); others are internal party misconduct (councillors), or reputational issues (paramilitary links).

But they are not isolated incidents – the fact that these are multiple people across different levels (MPs, councillors, organisers) suggests there is a pattern of problematic figures.

These cases raise real questions about Reform UK’s candidate-selection procedures and internal governance. If a party is projecting itself as disciplined and principled, repeated scandals undermine that.

For voters, these are more than PR problems; they could indicate systemic risks around judgement, foreign influence, or ethical oversight.

The key issue here is not that Reform UK is suddenly seen as “trustworthy” or competent — it isn’t, as the Nathan Gill case makes glaringly obvious.

No – Reform UK’s appeal to voters is largely protest-driven. Let me break it down clearly:

Protest voting drives their momentum: Reform UK often benefits when voters are frustrated with the mainstream parties (Labour and the Conservatives).

People may feel “none of the above” represents their interests, so they use Reform UK to send a message.

This is a classic case of a party riding the wave of dissatisfaction, not merit.

High-profile scandals don’t always hurt protest parties immediately: Parties like Reform UK can survive scandals that would sink mainstream parties because many of their voters don’t actually vote for competence or integrity.

It’s anti-establishment sentiment that fuels their rise, not trust in their leadership.

Reform UK has media visibility and strong personalities: Figures like Nigel Farage give the party a recognizable face, even if controversies swirl around it.

Farage’s own history with Russia Today or Brexit-related controversies doesn’t necessarily deter the anti-mainstream voter — it may even reinforce the sense that he’s “outside the system” and therefore different.

Mainstream parties are failing to offer alternatives: When Labour or the Tories are seen as incompetent, self-serving, or disconnected from voters’ immediate concerns (like the cost of living, immigration, or national identity), the electorate looks elsewhere.

Reform UK positions itself as the “disruptor” and can absorb protest votes, even if its actual platform or leadership track record is shaky.

What we are observing is a classic protest-party effect.

It doesn’t mean Reform UK is inherently trustworthy or capable of governing; it’s simply the outlet for voter anger.

From This Writer’s point of view as an observer, the Greens and Your Party should take note – because the prize is there for the taking, it seems.

Any party that can convincingly position itself as both a credible alternative and a principled option stands to pick up that same wave of protest votes — but with the added advantage of actually being trustworthy and policy-driven.

Reform UK’s rise is more about dissatisfaction with the system than admiration for their record.

Or am I mistaken?

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