How nice to see the Department of Health following This Blog’s article on Vote Leave’s misleading ‘NHS’ campaign leaflet – and ordering the Eurosceptics to cease and desist.
The NHS logo may only be used to support core values, one of which is that it must be honest.
Vox Political revealed last month that the claims in the Vote Leave leaflet are anything but honest.
Vote Leave has claimed the leaflet did not use the NHS logo – only an “approximation”. But millions of people will have received the leaflet and taken it at face value, meaning the organisation has inadvertently admitted its own dishonest behaviour.
But what else can we expect with creatures like Iain Duncan Smith, Michael Gove, Chris Grayling and Priti Patel fronting the campaign?
The Department of Health has told the Vote Leave campaign to stop using the official NHS logo in its Brexit literature as using the trademark breaches their guidelines.
The anti-EU group have distributed leaflets and letters bearing the famous white capital letters on a blue background with the message to “Save our NHS” in the top right corner. Underneath a large message to “Help protect your local hospital…” is the group’s slogan to “Vote Leave, take control” next to a red ballot box.
However, the NHS logo and letters are registered trademarks owned by the Department of Health to be used in accordance with its brand guidelines.
They can only be used in official NHS communications in support of NHS “core principles and values”, which include being “clear and professional”, “straightforward” and “honest” to avoid misleading information and false promises.
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