Sometimes I have to pick up those calls because I may be waiting for a call from a medical professional or government department about Mrs Mike, who also hide their numbers.
At least with the cold callers’ numbers displayed I will know what I’m getting.
Cold callers will soon be forced to display their telephone numbers.
If companies withhold their identities and persistently break the rules they can expect to face fines from the Information Commisioner’s Office (ICO).
The minister responsible for data protection Baroness Neville-Rolfe – who is expected to confirm on Monday that the change will kick in on May 16 – said nuisance calls particularly harmed the elderly.
Firms that are registered in the UK, even if their call centres are abroad, will have to provide their phone numbers when making unsolicited calls once the change in legislation comes into force.
It will make it easier for frustrated recipients to note down the numbers and report them.
The Government said the amendment would also ensure the ICO could investigate and take enforcement action against callers who carried on deliberately breaking the rules.
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