Corbyn’s 2015 leadership win was aided in part by the use of a phone canvassing app, with such innovations likened to tactics used by Bernie Sanders in the US [Composite: Rex/PA].

Corbyn’s 2015 leadership win was aided in part by the use of a phone canvassing app, with such innovations likened to tactics used by Bernie Sanders in the US [Composite: Rex/PA].

Any plan to bypass a biased mainstream press is a good idea, in This Writer’s opinion.

I made the point to a Wales-based Labour MP at the start of the Assembly election campaign earlier this year and it seems to have been taken seriously (although that’s not to suggest I’m taking credit for this in any way).

Left-wing commentators like Vox Political, The Canary, Another Angry Voice and many more have a huge amount of influence because we are very good at supporting any arguments we put forward with factual information.

It means readers can see exactly why we support particular political policy platforms – and why we oppose others.

Some might argue that Bernie Sanders lost the Democratic Presidential nomination to Hillary Clinton – so why should Mr Corbyn follow such a route?

The answer lies in the difference between the US and UK electoral systems. Mrs Clinton had used her insider knowledge to secure a huge number of nominations from the Democrat electoral college before campaigning had even begun (and the validity of that approach is up for debate). It is hugely to Mr Sanders’s credit that he ran as close a race as he did.

Here, of course, we simply vote for the candidate we want to be our MP, so the kind of pre-arranging that Mrs Clinton managed won’t – or shouldn’t happen.

And digital campaigning has worked for Mr Corbyn so far.

To be honest, This Writer was wondering why Labour didn’t harness it in the 2015 general election; it would certainly have meant fears about the reaction of the right-wing media could have been bypassed. Know what I mean, Owen Smith?

Jeremy Corbyn plans to make Labour’s next general election campaign a digital affair, modelled in part on the social media techniques used by Bernie Sanders during his run for the Democratic nomination in the US.

The promise is part of a wider announcement of the Labour leader’s digital policies, including a commitment to universal high-speed broadband and mobile connectivity across the UK, and to new online learning resources.

Corbyn [was] expected to say in a speech in east London that his efforts to see off Owen Smith, the leadership challenger, were “leading the way in harnessing the advances of new technology to organise political campaigning like we’ve never seen before”.

Corbyn supporters say his regular presence on social media, along with the use of other technological innovations, helps him bypass a suspicious mainstream news media and could see a general election message delivered more effectively than polls suggest.

His initial election as Labour leader was credited in part to his team’s bespoke phone canvassing app, which helped volunteers contact potential voters. In his speech, Corbyn [was] expected to liken such innovations to tactics used by Sanders, the Vermont senator who ran Hillary Clinton surprisingly close for the Democrat presidential nomination.

Source: Jeremy Corbyn plans Sanders-style campaign for next general election | Politics | The Guardian


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