Daily Mail haemorrhages advertisers after ‘homophobic’ Tom Daley column

The offending column by Richard Littlejohn.

Fair play to the owners and bosses of the Daily Mail: They stand by their principles, no matter how toxic!

Shares in the newspaper’s owners, DMGT, fell by a quarter last November after the firm posted losses of £112.3 million in a year.

One would have thought the firm would be keen to do as much as it could to keep its advertisers, and encourage more.

But no! The Flail won’t compromise its editorial bias standards, even if it means the loss of vital revenue.

This is a paper that prides itself on its homophobia and intolerance, it seems, and relies on a reader base that has the same beliefs.

Except, of course, that its reader base is dwindling as those values (if you can call them that) are consigned into the history books where they belong.

This Site applauds the Southbank Centre, Center Parcs and Quorn. May many other advertisers follow their example.

Several advertisers have vowed to stop funding the Daily Mail – after it published a “homophobic” column targeting dads-to-be Tom Daley and Dustin Lance Black.

The newspaper published the shocking column from Richard Littlejohn after Tom Daley, 23, and his Oscar-winning husband, 43, announced they were expecting a child.

Littlejohn published a column today insisting that gay parenting is “not normal”, including the line “pass the sick bag”.

The piece has led several advertisers to cut ties with the newspaper.

London’s Southbank Centre confirmed it had dropped ads after facing pressure from the group ‘Stop Funding Hate’.

“We monitor the environment in which our advertising appears, to ensure the values of a publication are compatible with our own. We have no future plans to advertise within the Daily Mail.”

Center Parcs wrote: “We take where we advertise very seriously and have a number of steps to prevent our advertising from appearing alongside inappropriate content.

“We felt this placement was completely unacceptable and therefore ceased advertising with the Daily Mail with immediate effect.”

Quorn, which sells vegetarian and vegan meat substitutes, also confirmed it had ceased advertising.

Source: Southbank Centre and Center Parcs axe Daily Mail ads after ‘homophobic’ Tom Daley column

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