Right-wing newspapers and news websites are haemorrhaging readers as the public turns to online Independent Media – including This Site.
In print, The Sun has lost its place as the most widely-read newspaper to the Metro, with the free newspaper distributing nearly 7,500 more copies than Rupert Murdoch’s flagship in February.
Mr Murdoch may take some solace from the fact that The Sun‘s website increased its readership by 15.81 per cent, to 5,108,004 – offsetting the loss of 7.98 per cent of its printed circulation.
Harder-hit was the Daily Mail. Sales of its print version plummeted by 11 per cent in the last year, to 1,294,214 – and the online version lost 13.16 per cent of its readership, which fell to 13,516,050.
The greatest falls in circulation were recorded by the Daily and Sunday Mirrors – by 19.04 per cent and 20.18 per cent respectively – to 567,418 and 488,609. But the Mirror Group performs well online, with 9,268,774, a drop of less than a quarter of a per cent since last year.
Meanwhile the social media news sites, which have much smaller budgets but have won the trust of their readers, are surging ahead.
According to Evolve Politics, its own circulation is a million a month, while The Canary reaches three times as many people. Even This Site, which is small and humble in comparison, records around half a million hits every month.
We are all part of Independent Media UK, and you can see new stories from all three sites and more by visiting our Facebook page here.
The challenge for the new sites now is to show that we can break away from the mainstream media’s news agenda. A recent edition of ITV’s Peston programme stated that the independent social media sites are now equalling the MSM in terms of readership, but were mostly commenting on MSM stories rather than generating their own.
That is changing.
Vox Political has always gone its own way, generating unique stories alongside commentary on major events. This work is resource-intensive, though, meaning it is impossible to cover as many new stories as we would like.
Hopefully, as more readers flow to the new media and the new sites become more financially successful, that will change.
When we set the news agenda, the days of the old press barons will be over.
The Metro has climbed ahead of The Sun’s total print circulation for the first time, new ABC figures have revealed.
The free newspaper distributed 1,472,437 copies in February, down 0.25 per cent year-on-year, against The Sun’s 1,465,000 circulation, an 8 per cent drop year-on-year.
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