James Cleverly.

Cleverly tries to use a method that isn’t lying – but is misleading. His problem is that he is extraordinarily bad at it. Observe:

The ridiculous James Cleverly appears to be the Tories’ go-to eejit when they need someone to tweet absolute nonsense or to defend the indefensible.

So few were surprised … when Cleverly tweeted a completely misleading image of [the] ‘LabourLive’ event to try to portray the event as a poorly-attended failure.

Mr Cleverly had tweeted an image of the field before it had filled – but clearly he still doesn’t ‘get’ how social media works and it hadn’t occurred to him that he was setting himself up to look – well, to look an utter arse as hundreds of people pointed out that LabourLive was instead a massively-attended success.

He’s not wrong about the state of the field at the time his photo was taken – but others were able to point out that thousands upon thousands of people then occupied it, and they had the photographic evidence to prove it.

The smart operators use material – or manufacture it – that cannot be contradicted as easily. Then, if they are challenged on it, they can involve their challenger in a long energy-sapping debate, asking “what exactly do you think is inaccurate” – and, eventually, losing the interest of the public. Then their narrative prevails.

Look out for these operators. They will make mistakes and we need to be prepared to call them out on it.

Cleverly, on the other hand, is an idiot.

Source: Cleverly makes an *rse of himself with #LabourLive tweet. Don’t worry, we fixed it for him | The SKWAWKBOX


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