Peter Oborne has written an enlightening article on OpenDemocracy, covering his concerns about the Daily Telegraph’s editorial enthrallment to its advertising department and the effect on its news coverage.

Passages like the following are particularly disturbing:

The reporting of HSBC is part of a wider problem. On 10 May last year the Telegraph ran a long feature on Cunard’s Queen Mary II liner on the news review page. This episode looked to many like a plug for an advertiser on a page normally dedicated to serious news analysis. I again checked and certainly Telegraph competitors did not view Cunard’s liner as a major news story. Cunard is an important Telegraph advertiser.

The paper’s comment on last year’s protests in Hong Kong was bizarre. One would have expected the Telegraph of all papers to have taken a keen interest and adopted a robust position. Yet (in sharp contrast to competitors like the Times) I could not find a single leader on the subject.

At the start of December the Financial Times, the Times and the Guardian all wrote powerful leaders on the refusal by the Chinese government to allow a committee of British MPs into Hong Kong. The Telegraph remained silent. I can think of few subjects which anger and concern Telegraph readers more.

On 15 September the Telegraph published a commentary by the Chinese ambassador, just before the lucrative China Watch supplement. The headline of the ambassador’s article was beyond parody: ‘Let’s not allow Hong Kong to come between us’. On 17 September there was a four-page fashion pull-out in the middle of the news run, granted more coverage than the Scottish referendum. The Tesco false accounting story on 23 September was covered only in the business section. By contrast it was the splash, inside spread and leader in the Mail. Not that the Telegraph is short of Tesco coverage. Tesco pledging £10m to fight cancer, an inside peak at Tesco’s £35m jet and ‘Meet the cat that has lived in Tesco for 4 years’ were all deemed newsworthy.

There are other very troubling cases, many of them set out in Private Eye, which has been a major source of information for Telegraph journalists wanting to understand what is happening on their paper. There was no avoiding the impression that something had gone awry with the Telegraph’s news judgment.

No doubt Ian Hislop will be gratified to learn that the Eye is now the paper of choice for Torygraph hacks who want to understand what their own employer is up to!

On the subject of the HSBC contract, Mr Oborne is extremely clear:

Three years ago the Telegraph investigations team—the same lot who carried out the superb MPs’ expenses investigation—received a tip off about accounts held with HSBC in Jersey. Essentially this investigation was similar to the Panorama investigation into the Swiss banking arm of HSBC. After three months research the Telegraph resolved to publish. Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.

Thereafter no fresh reports appeared. Reporters were ordered to destroy all emails, reports and documents related to the HSBC investigation. I have now learnt, in a remarkable departure from normal practice, that at this stage lawyers for the Barclay brothers became closely involved. When I asked the Telegraph why the Barclay brothers were involved, it declined to comment.

This was the pivotal moment. From the start of 2013 onwards stories critical of HSBC were discouraged. HSBC suspended its advertising with the Telegraph. Its account, I have been told by an extremely well informed insider, was extremely valuable. HSBC, as one former Telegraph executive told me, is “the advertiser you literally cannot afford to offend”. HSBC today refused to comment when I asked whether the bank’s decision to stop advertising with the Telegraph was connected in any way with the paper’s investigation into the Jersey accounts. 

Winning back the HSBC advertising account became an urgent priority. It was eventually restored after approximately 12 months. Executives say that Murdoch MacLennan was determined not to allow any criticism of the international bank. “He would express concern about headlines even on minor stories,” says one former Telegraph journalist. “Anything that mentioned money-laundering was just banned, even though the bank was on a final warning from the US authorities. This interference was happening on an industrial scale.

“An editorial operation that is clearly influenced by advertising is classic appeasement. Once a very powerful body know they can exert influence they know they can come back and threaten you. It totally changes the relationship you have with them. You know that even if you are robust you won’t be supported and will be undermined.”

Why is this important? Here’s why:

A free press is essential to a healthy democracy. There is a purpose to journalism, and it is not just to entertain. It is not to pander to political power, big corporations and rich men. Newspapers have what amounts in the end to a constitutional duty to tell their readers the truth.

It is not only the Telegraph that is at fault here. The past few years have seen the rise of shadowy executives who determine what truths can and what truths can’t be conveyed across the mainstream media. The criminality of News International newspapers during the phone hacking years was a particularly grotesque example of this wholly malign phenomenon. All the newspaper groups, bar the magnificent exception of the Guardian, maintained a culture of omerta around phone-hacking, even if (like the Telegraph) they had not themselves been involved. One of the consequences of this conspiracy of silence was the appointment of Andy Coulson, who has since been jailed and now faces further charges of perjury, as director of communications in 10 Downing Street.

That’s right. You let corruption in, and it might get into the highest office in the land.

As a professional journalist, Mr Oborne’s concerns strike a strong chord with Yr Obdt Srvt. This writer has left two news companies (at last count) because of interference with editorial content by those with commercial weight to throw around. It isn’t to be tolerated anywhere and sometimes the only option available is to walk out. Sadly, it seems there are plenty of others who are content to do as they’re told and get on with it.

This is a story that has captured the imagination of the social media – the Twittersphere is currently alive with discussion – including some attacks on Mr Oborne for his naivete in expecting the Torygraph to be free of such interference. But such interference only thrives where it is tolerated.

He walked out. This writer walked out.

Would you?

Follow me on Twitter: @MidWalesMike

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