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Mr Corbyn said the new team will “empower people” to campaign [Image: Reuters].

This is an excellent move – although the BBC’s reporting leaves a little to be desired.

This Writer is not convinced that targeting traditional Labour heartlands will “make inroads in the dozens of seats [Labour] needs to win”.

The party doesn’t need to rebuild support in its heartlands – the last general election showed that Labour’s heartlands are coming back to the party.

It is in Conservative-held constituencies that Labour needs to organise most strongly.

The party has supporters in even the most tightly-held Tory constituencies, and they only need to form a good argument to start persuading people across to the Party of the People and away from the Conservatives.

Labour hopes to encourage communities to organise around local issues and develop campaigns with a new team.

The unit … will target seaside towns and traditional Labour heartlands, where the party needs to rebuild support.

The strategy is designed to help Labour make inroads in the dozens of seats it needs to win to get into power.

Leader Jeremy Corbyn said he hoped an approach of “empowering people” would “further invigorate” his party.

Source: Corbyn launches community campaign unit – BBC News


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