#ANewSlogan for #Labour and #KeirStarmer – but it’s the same old #NewLabour underneath

Empty: Keir Starmer’s slogans are as empty as the promises in the 10 pledges he made when he was trying to be elected Labour leader (he has broken nine of them already).

Keir Starmer isn’t fooling anyone with his new empty slogan.

On the eve of Labour Connected – the party’s virtual conference, he’s replacing the previous empty slogan, “Under New Management” with one making the unlikely claim that he and his party are “A New Leadership”.

The problem is, neither Keir Starmer nor Labour under him have provided any leadership at all.

What are his achievements to date? Hmm…

Approving Boris Johnson’s disastrous Covid-19 strategy.

Agreeing with Boris Johnson that schools should open in September.

Paying off a gang of media-savvy ex-Labour apparatchiks before they could take the party into a court case that Labour was expected to win.

If that is leadership then Boris Johnson is the world’s greatest statesman (ha ha)!

Iain Watson of the BBC reckons the slogan has a lot of work to do:

First, it is designed to contrast favourably with Boris Johnson’s leadership – and build on Sir Keir’s sustained attempt to portray the current government as lacking competence.

Second, it dovetails with Labour’s plan to “introduce” Sir Keir to the country.

Third, it will be deployed to try to eliminate a negative.

While he may not have been fully introduced to the electorate, the good news for Sir Keir Starmer is that his personal ratings are positive.

The bad news for Starmer is that while he has made a relatively positive impression since becoming Labour leader in March, the party has been lagging behind the Conservatives in most polls.

The aim now is to bring the party’s standing closer to Starmer’s.

That’s a lot of work for a three-word falsehood to do.

If you visit the BBC story, you’ll see that among the illustrations is one of Tony Blair unveiling his slogan, “New Labour, New Britain” back in 1994.

They were empty words. New Labour, we soon discovered, was just a continuation of old Tory neoliberalism. Margaret Thatcher later described it as her greatest achievement.

I mention this because there seems to be a clear progression in Starmer’s slogans.

Could it be that he is marching with ponderous predictability, from “Under New Management”, through “A New Leadership”…

… back to “New Labour”?

Source: Labour Party: Starmer aims to build trust with ‘new leadership’ slogan – BBC News

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2 thoughts on “#ANewSlogan for #Labour and #KeirStarmer – but it’s the same old #NewLabour underneath

  1. Grey Swans

    As the entirely Tory mainstream media, is talking up Starmer so much, you wonder when he is going to run as replacement Tory leader, from all the rumours of Tory Boris resigning as leader between November to January.

    Then the Labour could cease, and give real socialist parties chance to win next general election.

  2. Jeffrey Davies

    The only trust he builds is with his brother and sisters in the Tory party his party is now run by a person whose only goal is to stop any real labour person take the party back to its roots stammer the spammer isn’t that person

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