The big Tory ‘Rethink Reskill Reboot’ blunder that has backfired badly

Boris Johnson should have known better but he didn’t. Neither did his Chancellor, Rishi Sunak, who is more directly responsible.

You see, after he announced that he was re-focusing government support to concentrate only on “viable” employment, Sunak had to answer questions about what was to be done with people whose jobs were “unviable”, according to his reckoning.

His answer? “Rethink. Reskill. Reboot.” He wanted people to re-train for different jobs.

No doubt he is now left wondering why people in some employment sectors have taken his words as an attack…

… especially after a government advert that appeared today:

It specifically targets entertainers – “Fatima” is a ballet dancer, and therefore belongs to a highly-exclusive corner of the live entertainment sector.

And it suggests that her time would be better-spent working at a desk, in front of a computer, making money for somebody else. Hence this response:

(Of course the reference is to the fact that the government lost more than 16,000 positive Covid-19 traces because it was recording them on an Excel spreadsheet that ran out of fields.)

Others have responded equally bitingly – and often amusingly. I’ll intersperse what follows with some of these.

But it is important to mention the elephant in this particular room: the fact that entertainment is a multi-billion pound industry that deserves government support that Sunak and Johnson aren’t providing.

The case was made very well by Rou Reynolds. If you’re not familiar with the name, he’s the lead singer of the band Enter Shikari – a personal favourite of This Writer’s stepdaughter, before you all start labouring under illusions that I’m suddenly “with it”.

In an open letter to Sunak, published by that venerable pop periodical Kerrang!, he made the case for entertainers to receive support – and he made it well:

Musicians rely on live performance for their main source of income.

The music industry has been one of the most drastically hit industries throughout the whole [Covid-19] crisis. And as the government furlough scheme ends in a few weeks, your government has decided to give the least amount of support for one of the hardest hit industries.

Like a fish writhing in the dust at the bottom of a drained lake, in losing the option of gigging, those in the music industry have been deprived of their life-source.

And the government is standing on what was once the shoreline, suggesting to the fish that it retrains as an elephant.

Most people in the music industry are now being told they no longer have a “viable job” and must retrain or otherwise adapt. There is to be no financial support for them. This, from the same government that wasted £2 billion on helping businesses that are actually thriving during the pandemic. From the same government that wasted millions painting planes, handing out dodgy coronavirus contracts to its ill-equipped pals and employing inept private companies to do jobs they aren’t trained for.

Lots of people are rightly focusing on the economics, pointing out that the music industry adds £5 billion a year to the UK economy. Live music specifically adds the same amount as the whole of the UK fishing industry.

But I would argue that even more important than the economics, live music creates community, friendships and it brings people together indiscriminately – something that this country desperately needs. It is a reliable tonic for our mental health, both for the performers and the listeners. It heals, it unites, it gives hope, it provides escape, it motivates us and it connects us.

Of course, these things are not measured in our economic statistics. Nor do they seem to be acknowledged at all.

Telling artists to diversify, retrain, or simply get another job is even odd in itself, to be honest. Most artists do have other jobs already. Most artists juggle multiple aspects of their own career already. Many could attempt to get more hours in the jobs they have outside of the music industry and just what…? Leave it to rot? Leave it in the safe hands of the well-funded, “establishment-approved” mainstream, and lose all the beautiful diversity and nuance of the underground, the alternative and the more esoteric scenes? The very scenes that have made UK music the world’s most inventive and leading cultural force for decades.

And it’s not just artists that are going to struggle either without support, is it? It’s not just whinging, complaining singers like me!

You remember those iceberg diagrams? The musicians are the little bit of the iceberg we see above the water. Look below the surface and you witness the true extent of the colossal size of the industry: it’s huge.

It’s the stage technicians, lighting designers, engineers, management and production teams, agents, press teams, media, photographers, videographers, promoters, venue staff, security, bus and truck drivers, caterers, even the kebab shop near the venue that relies on the gig-goer’s custom to keep its doors open. What happens to them?

And if you remove an artist’s main source of income, how are they then supposed to afford to record new music? You’re then impacting the record producers, the studio engineers, the mixing and mastering engineers, the session musicians, the video directors and music video production teams, the labels and the publishers.

You and your government must reconsider.

Rou Reynolds (unviable content creator, awaiting retraining)

Source: An Open Letter To Rishi Sunak, By Rou Reynolds — Kerrang!

Have YOU donated to my crowdfunding appeal, raising funds to fight false libel claims by TV celebrities who should know better? These court cases cost a lot of money so every penny will help ensure that wealth doesn’t beat justice.

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No Comments

  1. Jonathan Effemey October 12, 2020 at 2:35 pm - Reply

    If there is one thing the UK has been good at it is being creative. It is a very left field country. This is something that the ‘spiv posh boys’ fail totally to understand.

  2. Julia October 12, 2020 at 3:00 pm - Reply

    There was a lot of publicity – and ridicule – recently about the Govt’s online ‘questionnaire’ for job suitability/retraining. My first reaction was this is just yet another dead cat (apologies to cats and cat lovers everywhere) but thought hey I will have a go….

    The results? Gamekeeper, demolition operative, electrician, seismologist, or DJ. With no questions about age, education, physical capability etc. etc. is it any wonder these ludicrous suggestions came up for a 5 foot 72 year old woman with arthritis!

    Yet again, the Tories prove they “know the cost of everything and the value of nothing”. Under the Tories, England will become a nation of savages and enter the dark ages again.

  3. Frances Kay October 13, 2020 at 11:07 am - Reply

    Superb blogging, Mike! How we need a laugh these desperate days.

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