Labour propaganda video backfires as viewers demand Reform (UK)

Last Updated: July 26, 2025By
Keir Starmer standing in front of a camera.

Britain’s best days: the overwhelming weight of opinion suggests Labour is not the party to provide them.

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Keir Starmer’s attempt to relaunch his government with a promotional video titled “Britain’s best days lie ahead” has backfired spectacularly.

Instead of inspiring hope, the message has provoked widespread ridicule online, with many sarcastically agreeing — but only on the condition that Labour is removed from power and replaced by Reform UK.

The glossy video, released a year after Starmer was elected Prime Minister, paints an optimistic picture of the country’s future.

It insists that every decision the Labour leader takes is grounded in his commitment to “service” and the interests of the people:

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But judging by the responses, the people aren’t buying it.

One of the top replies on the Labour Party’s official Facebook page reads:

“First thing I’ve agreed with – Britain’s best days lie ahead! Vote Reform UK, it’s the only way we will get them.”

Others followed in the same sarcastic tone, repeating the phrase “Britain’s best days lie ahead” — but only “after Labour is out of government.”

This is no small section of cranks or bots: it’s a loud and growing backlash, fed by real anger over Labour’s early decisions in power.

A record of retreat, not renewal

It’s not hard to see why Starmer’s words are being met with derision.

In his first year in office, his government has made a series of controversial moves that have left many voters — including former Labour supporters — deeply disillusioned:

  • Winter fuel payments slashed, triggering widespread anger among pensioners. The cut cost Labour the Runcorn and Helsby by-election.

  • Inheritance tax protections reduced for farmers, prompting fury in rural communities and sharp warnings from the National Farmers’ Union.

  • The two-child benefit cap upheld, despite Starmer’s own MPs urging a reversal — leaving struggling families further penalised.

  • Disability benefit “reforms” proposed that would restrict access to support, igniting a growing backlash from disability rights groups and Labour’s own backbenchers.

Starmer’s video presents a message of calm leadership and progress, but the lived experience of many voters already tells a different story — one of betrayal, confusion, and callous policy.

Polling collapse: Labour punished, Reform surges

This growing anger is now showing up in the polls.

A More in Common/Sunday Times poll, published today (July 6, 2025), showed Labour’s net approval rating was now −43, with 72 per cent of respondents saying Starmer’s government was as chaotic — or more chaotic — than the Tory administration it replaced.

Meanwhile, Reform UK is surging.

A Survation MRP model projects the party winning 290 seats if an election were held today — enough to potentially form a minority government.

Labour, by contrast, would be reduced to just 126. (The Sun)

An Ipsos poll gives Reform a nine-point lead over Labour — 34 per cent to 25 per cent — a seismic reversal just days after Labour’s landslide victory.

Sarcasm masks a deeper warning

The comments under Starmer’s video aren’t just cheeky digs.

They’re a warning sign.

Yes, many voters are furious at Labour.

Yes, they want change.

But increasingly, the “change” they’re calling for is Reform UK — a party whose platform includes hard-right positions on immigration, deregulation, and civil liberties.

It’s a bitter irony:

Labour spent years warning about the dangers of right-wing populism under the Conservatives.

Now, with the party in power, it is fuelling the next wave of it.

By pushing policies that punish the poor, betray workers, and alienate key demographics — from pensioners to disabled people to single parents — Starmer’s Labour is creating the perfect conditions for a Reform UK breakthrough.

Britain’s best days lie ahead — but under who?

If Labour hoped its video would calm nerves and reaffirm confidence, it’s had the opposite effect.

It has reminded people of how quickly Starmer has abandoned promises of fairness, compassion, and competence.

Worse, it’s driving them into the arms of a party that many may not fully understand.

The message is clear: Britain’s best days might lie ahead — but under whose leadership?

If Starmer continues down this path, the answer from voters may soon be: “Anyone but you.”

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