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It seems the Labour government is trying to avoid serious policy analysis by teaming up with ‘influencers’ to push its plans.

Here’s The Guardian:

“Next time you’re scrolling on TikTok or Instagram and that fitness guru or “mumfluencer” you follow pops up, they might be joined by an unexpected guest.

“As part of a UK government strategy to reach voters on social media – where more than half of people now get their news – ministers including Keir Starmer are making appearances on some of the most popular channels.

“Downing Street views the influencer ecosystem as a useful way to reach audiences who rarely engage with the traditional media. But to critics, the model is a way of avoiding serious scrutiny of controversial policy in favour of softball questions from interviewers with little grasp of the crunchy technical details.”

Guess which side I’m on?

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