Overflowing sewage in UK river

Warhammer v Waterworks: why Games Workshop’s £20m staff payout shames Thames Water

Last Updated: October 1, 2025By

While Thames Water drowns in debt and dumps sewage in Britain’s rivers, Games Workshop is quietly showing the rest of corporate Britain how it’s done.

This week, the Nottingham-based company behind the Warhammer tabletop universe announced a £20 million profit share — distributed equally among its staff.

Not shareholders.

Not executives.

Everyone.

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From the sculptors to the sales clerks, every employee will get a slice of the profits they helped create.

This is not a one-off either.

Last year, it was £18 million.

The year before, £11 million.

As Games Workshop grows, so do the rewards for the people who build it.

Compare this with Thames Water, a privatised utility company that pulls in billions annually but has nothing to show for it.

Britain’s largest water company is currently £15 billion in debt.

It’s been caught dumping raw sewage, delaying infrastructure upgrades, and failing basic public duties.

Yet year after year, it still manages to pay generous dividends to shareholders and bonuses to bosses.

Let’s be clear: Games Workshop makes plastic figurines.

Thames Water manages an essential public service.

And yet the former is acting with more social responsibility and transparency than the latter.

While Games Workshop reinvests in its people and leverages its unique intellectual property to grow new media opportunities (a licensing deal with Amazon, no less), Thames Water seems stuck in a never-ending cycle of extractive capitalism — where the public pays the price and private equity reaps the reward.

What Games Workshop proves is that profit and fairness aren’t mutually exclusive.

You can grow a global brand, reward your workers, and remain profitable.

The question is: why don’t more companies do it?

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