Staying in the EU can be the “patriotic course for Britain”, former M&S boss Lord Rose said as he launched the campaign for the UK to remain a member.
Lord Rose, Britain Stronger in Europe chairman, said leaving was “not worth the risk” and said Britain was “surely bigger” than “walking away”.
The EU referendum is due to be held before the end of 2017.
A rival, Eurosceptic, campaign launched on Friday with the message “vote leave, take control”.
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