A pub in New Brighton, Merseyside, has re-branded itself after new ‘Tier 3’ rules forced it to close again.
For the time being, the pub formerly known as the James Atherton, after the founder of New Brighton, is now The Three Bellends – after the architects of the area’s misery: Boris Johnson, Matt Hancock and Dominic Cummings.
Anyone who is familiar with vulgar slang will understand exactly how appropriate the title is, as attached to those individuals.
According to the Huffington Post,
Daniel Davies, chief executive of pub owners Rockpoint Leisure, said the new name “really reflects the mood of the nation” and was chosen on Tuesday when he was forced to tell his staff the pub would have to close.
“It really tears the heart up,” he told HuffPost UK. “It just really, really infuriated us and made us think: why are they doing this? All the evidence points against shutting down places like public houses.
“They’re bellends because Boris and co said they would invest a lot in the north when he got in – but they’ve done nothing for the north. They’re not being affected by this lockdown.”
The change has been rung in with huge support:
My day is now complete, something to bring a smile to everyone’s face
New Brighton Merseyside have got a cracking sense of humour😂
Boris Johnson, Matt Hancock & Dominic Cummings as the Three Bellends
If we’re up that way, we will be visiting for sure
— kerry Hooper🌹 (@hewitson10) October 14, 2020
This Wirral pub has changed its name to ‘The Three Bellends.’ In protest at the new Tier 3 restrictions placed on the Liverpool city region. pic.twitter.com/uLp0E1HEdE
— Daisy Ayliffe (@daisyayliffe) October 14, 2020
— TheLuckyHeron 🌍 (@LuckyHeronSay) October 14, 2020
The James Atherton pub in New Brighton is being renamed to the Three Bellends pic.twitter.com/lKBTfSu0q6
— Linda – Seans Trust (@saoirsefanclub) October 14, 2020
Never did I think, that a mad idea sent my way at half 11 on a Monday night would receive this much coverage 😂 long live The Three Bellends 🔔🔔🔔 biggest design to date! 😂@danieldaviesRPL pic.twitter.com/e8KfTvfx6W
— Jack Hunter (@jacktthunter) October 14, 2020
And it has launched a rallying cry for pubs across the country to rebrand in similar ways – as visual demonstrations of their disgust at Johnson, his government, and their daft policies:
Rockpoint Leisure is calling on pubs across the land to follow us and do a temporary name change (for the duration of Marshal Law) to reflect the mood of the nation. Let’s get some name ideas going! The Three Bellends 🛎🛎🛎 #LongLiveHospitality RT @wearethentia @alanvibe pic.twitter.com/uNoX5oA2A2
— Daniel Davies (@danieldaviesRPL) October 14, 2020
Could this be the only successful initiative to result from the Johnson government and its actions?
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