Locked-down Merseyside pub rebrands as The Three Bellends – after Johnson, Hancock and Cummings

A pub in New Brighton, Merseyside, has re-branded itself after new ‘Tier 3’ rules forced it to close again.

For the time being, the pub formerly known as the James Atherton, after the founder of New Brighton, is now The Three Bellends – after the architects of the area’s misery: Boris Johnson, Matt Hancock and Dominic Cummings.

Anyone who is familiar with vulgar slang will understand exactly how appropriate the title is, as attached to those individuals.

According to the Huffington Post,

Daniel Davies, chief executive of pub owners Rockpoint Leisure, said the new name “really reflects the mood of the nation” and was chosen on Tuesday when he was forced to tell his staff the pub would have to close.

“It really tears the heart up,” he told HuffPost UK. “It just really, really infuriated us and made us think: why are they doing this? All the evidence points against shutting down places like public houses.

“They’re bellends because Boris and co said they would invest a lot in the north when he got in – but they’ve done nothing for the north. They’re not being affected by this lockdown.”

The change has been rung in with huge support:



And it has launched a rallying cry for pubs across the country to rebrand in similar ways – as visual demonstrations of their disgust at Johnson, his government, and their daft policies:

Could this be the only successful initiative to result from the Johnson government and its actions?

Source: Pub Renames Itself ‘The Three Bellends’ In Protest Against Liverpool Lockdown | HuffPost UK

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One Comment

  1. The Toffee (597) October 14, 2020 at 6:15 pm - Reply

    From the town that’s home to yours truly.

    Just a quick shout for Danny Davies… Local lad done good, and now giving back to the town. Done more for the town in the last 3-4 years than the labour council have in thirty or more… He’s brightened up Victoria road immensely and in doing so, made sure all his labour was locally sourced.

    And now this…. Danny, you’re a star turn!

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