I called it – and now Keir Starmer has doubled down on his pension lie.

After Prime Minister’s Questions yesterday (May 1), This Writer pointed out that Starmer lied when he implied that Rishi Sunak was planning to abolish National Insurance immediately; and he lied when he said the value of the state pension would almost halve.

Now, Starmer’s Labour Party has demeaned itself by producing an attack advert repeating the first lie – and amplifying it [see the featured image].

Does it look familiar? It’s a callback to a series of lying Labour adverts, of which this is perhaps the most famous example:

The data might be accurate but there was no evidence suggesting that Rishi Sunak did not think paedophiles should be jailed.

On the new advert, The Independent has belatedly agreed with me:

“Sir Keir Starmer has shown once again he is willing to punch below the belt, dusting off the dirty old ‘Rishi Sunak doesn’t…’ online attack ads,” an emailed message states.

“Pasted over a picture of the prime minister on the latest Labour poster is the question: ‘Do you think working people deserve a retirement?’

“’Rishi Sunak doesn’t,’ it adds – an obviously false claim.

“The party has in the past condemned Mr Sunak for suggesting Sir Keir is a “terrorist sympathiser” and Boris Johnson for claiming he “failed to prosecute Jimmy Savile”.

“But Labour can hardly criticise the Conservatives for making misleading statements while publishing a series of their own.”

The evidence is clear. Keir Starmer has doubled down on his pension lie – proving, on the eve of an election, that he is just as untrustworthy as the Tories he is attacking.