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Activate – the Conservative Party’s attempt to emulate the success of Momentum – continues to be comedy gold.

If you need a pick-me-up amid the gloom and doom of recent political events, check out the following – and read the rest via the link below:

The mid-March launch event was well-planned and well-publicised. Billed as a “campaign launch” and a “networking event”, raunchy adverts were targeted at Activate members on Facebook. A large room was booked in east London, including a bar with central London prices.

Despite the best efforts of Activate’s digital marketing meme machine, only 28 people turned up to the launch event, including four Tory councillors, two undercover reporters and two women under the age of 50. The group had booked a room for 150 people, so attendees congregated awkwardly around the free prosecco.

I had come to Activate’s launch event to learn how they aimed to learn from Momentum’s success, and how far they had come since their first launch attempt. What I found was an organisation with under 1,000 members, focused on personal career development and social media marketing rather than grassroots activism or discussing which policies might make the world better.

Source: We Snuck Into the ‘Tory Momentum’ Re-Launch Party – VICE


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