Isn’t it his own influence – rather than public opinion – Johnson is spending a fortune on?

Spend, spend, spend: but Boris Johnson is ensuring that your money only pays his friend’s firms to provide polling that supports his activities, it seems.

It is good that someone is asking why Boris Johnson is spending £2 million this year on opinion polling – even if it is only Parliament’s toothless public accounts committee.

Critics have claimed the Tory – and his government – has been trying to understand public opinion in order to follow it, in order to gain our approval by doing so.

But isn’t it more likely that he is trying to use these polls to tell us what to think, rather than for us to tell him what to do?

A Cabinet Office spokesperson said almost as much in an attempt to justify the spend: “During this unprecedented pandemic it has been vital that people follow public health messages to save lives… This work has helped us to deliver communications campaigns to support the UK’s response.”

It’s about what the Tories communicate to us, you see – not what we tell them.

Oh, and it’s also about funnelling even more public money into the hands of the Tories’ friends, such as the research company linked to Michael Gove and Dominic Cummings that received a plum contract that was never offered on open tender (as would normally have been the case).

The excuse – that Downing Street used legally-sound emergency regulations that permit urgent Covid-related services to be quickly commissioned – was paper-thin at the start.

It disintegrated altogether when it was revealed that some of the work for which the euphemistically-titled People First received the £750,000 contract related to Brexit, not the virus.

Source: Spending watchdog to probe Tory contracts with polling companies worth at least £833,000 | The New European

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