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[Image: Eoin Clarke.]

[Image: Eoin Clarke.]

There are several reasons we should be sceptical about David Cameron’s pledge to make the UK a nation of ‘full employment’.

Firstly, his campaign poster has lied about his record so far. Why should anyone believe his claims about what he’ll do in the future?

Secondly, everybody knows that the Tories’ rubbish neoliberal ideology demands a large number of people have to be unemployed, in order to keep wages down – and Cameron very much wants the UK to remain a low-wage economy.

Thirdly, look at the jobs he has managed to create: zero hours contracts, part-time work, under-employment rife. If that’s his idea of what we need in order to create full employment, then he should be looking forward to his own P45 in May.

[Image: Eoin Clarke 9again).]

[Image: Eoin Clarke 9again).]

Or, as David Schneider put it on Twitter: “Cameron’s promise of full employment to guarantee everyone in the country a job that doesn’t pay enough for them to live off.”

The social media were quick to dismiss this latest nonsense from the PR genius behind “compassionate Conservatism”, “hug a hoodie” and “Green Tories” – remember those flops?

MagsNews on Twitter reported: “Cameron says everything’s wonderful in the jobs market! [Nine out of 10] new jobs are [full-time] jobs. ITV news asks why, if so, tax receipts are so low?!!”

And the Labour Press Team pointed out: “Tory record on jobs: more than 1.3 million people work part-time because they can’t get a full-time job. Tory record on jobs: 3.5 million people in work say they want extra hours. Tory record on jobs: 1.4 million zero-hours contracts in the economy.”

He doesn’t seem to realise what a diabolical mess he has made of the British jobs market – but don’t worry! Here’s a way to clarify matters for him:

Are you stuck in part-time work when you want to be earning full-time wages?

Have you been forced to accept a zero-hours contract, so you don’t know when you’ll be working but can’t claim benefits when you’re not?

Are you on a temporary contract, rather than in permanent work?

Are you earning less than the minimum wage – on a government work programme, for example – or are you earning less than a living wage in a full-time, part-time or zero-hours job?

If so, it’s time to stop calling it a job.

Call it a ‘Cameron’ instead.

“Hello, Bob – how’s it going?”

“Not bad. How about you? Did you get a job yet?”

“Meh. There’s nothing worthwhile to be had. All I got was a ‘Cameron’.”

Even then, he might not get the message.

Follow me on Twitter: @MidWalesMike

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