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Bad taste: Lord Sugar.

One of the tweets below describes Lord Sugar as a “pound shop Trump” – and in his “I’ll do what I like” attitude that seems an entirely appropriate criticism.

But while Trump has been accused of acting like a totalitarian dictator, Sugar has scandalously tried to portray one of our greatest democrats as a supporter of one.

Look at the state of this:

It’s not even a “jest”. It’s a nasty smear; an attempt to persuade the public that one of the UK’s strongest crusaders against racism of any kind, including anti-Semitism, was a supporter of the Holocaust.

Perhaps he thought it was a populist move, and he’d get a lot of support. If so, he thought wrong.

The most statesmanlike response came from Shadow Chancellor John McDonnell:

I have no way of knowing the inner workings of Lord Sugar’s mind, but the offending tweet has now been deleted (although not disowned). If it was because of this intervention, then at least he hasn’t completely taken leave of his senses.

But the damage had been done.

The verdict: Lord Sugar’s tweet was an attempt to stir up hatred against Mr Corbyn – to worsen a crisis rather than help resolve it. He appears to have ‘form’ in this regard, having made hatefully sexist and racist comments in the past. So I say: Deleting the tweet is not enough.

We all deserve a full apology.

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